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Recorders & Responders of Social Stories: Connect your content to your markets. This Content Marketing course delivers intellectually rich and stimulating modules that broaden your skills in content creation methods, and deepen your understanding of content consumption practices in commercial, public, and non-government sectors. The aim of this course is to provide long-term career opportunities for communication practitioners to excel in writing and curating branded stories across local and global communities.
Embedding Social Messages
This course teaches participants how to embed social messages into wider communities by blending storytelling techniques into the daily routine of writing for different audience segments, media types, and technology channels.
What are the big questions this course answers? In an epoch of near-instant communication, the medium of content marketing is asynchronous — people react to incoming messages at their time, not the sender’s; society’s digital repositories are, in fact, instantaneous recorders (though not necessarily responders) of information awaiting delayed consumption. Our technologies are evolving independent of our networking habits, and as a species we’re used to instantaneous interaction, yet as a digital race we no longer respond in real-time, most of the time. Current tools of the digital epoch — WhatsApp, Messenger, email and texting — are also the norms of asymmetrical social exchange. In essence, therefore, if societies respond to content at their own schedule, then editorial calendaring, campaign KPIs, and feedback expectations need re-thinking.
Evaluation-based Research Training (ERT) used in this course helps participants pinpoint, analyse, and understand the impact of their content decisions on audience receptiveness and brand perception.
International quality standards: Quantico’s Content Marketing course is developed and administered within the parameters of the highest certification framework to meet international standards of academic delivery and learning excellence. Quantico is a Singapore-based company and an ISO 9001:2015 certified organisation. This certification specifically extends to developing and delivering training, and also to publications from material and project research.
Globally Needed Skills
On completion of this content marketing course, participants will normally have acquired substantive knowledge and needs-based career skills required to create quality content for complex global marketplaces and digital realms.
Terms and Data Protection: Prior to enrolling you must agree to the Policies & Terms and Conditions (+) governing your interactions, online and offline, with Quantico Communications LLP. We are fully committed to protecting your data and privacy rights, and we act in conformity with Singapore’s Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and to communicate with you about your course. For all PDPA and data-collection queries, please get in touch with our Data Protection Officer at +(65) 6832 5116 or email email@example.com.
Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us at +(65) 6573 7370 or via email to firstname.lastname@example.org. For emails, we will typically respond with technical help in under 15 minutes.
Uniformed Services: If you are a part of a uniformed services division or organisation you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.